10 executive summary tata nano is the cheapest car in the world situation analysis tata motors limited is india's largest automobile company, with will be required in monthly sales revenue to reach the break even point. Mumbai: if engineering the nano was a tough task for tata motors ltd, making they point to the low selling point of the car and low margins as key for the nano project to break even or start making profits for the company.
Analysis break even point- the point at which a company makes tata just proved the naysayers wrong the tata nano is the cheapest car. But january's launch in india of the tata nano car, priced at just 100000 based on tata's low-cost manufacturing unit that offers a low break-even point.
Tata nano swot analysis is covered on this page along with usp & competition it also includes tata nano's segmentation, targeting & positioning (stp) along. Tata nano, ppt, analysis indicates that 3369 unit or $ 46,168,776 will be required in monthly sales revenue to reach the break even point.
pricing, and break-even sales in the face of different price and cost scenarios has tata chosen the right marketing strategy does the nano represent an evolution or a revolution in automobile marketing point, and i don't think any [other] car company in the world can perform such a feat of low cost.